Marketing
Through Education
Alltech believes that providing the industry with the most up-to-date
research will benefit all stakeholders by increasing the sophistication
of the market. A key factor in our success is the marriage of the Bioscience
Center concept and our approach of Marketing through Education. As we
develop new products, we must inform our partners of the potential benefits
which can accrue from their use. Marketing through Education involves
introducing customers to the latest research from Alltech and from international
animal health experts and researchers. We operate a number of initiatives
that come under the umbrella of Marketing through Education.
Alltech's
International Symposium is attended by over 1500
industry professionals from over 70 countries.
Alltech
Annual International Feed Industry Symposium - a scientific meeting
that introduces research to over 1,500 key industry decision makers.
The Symposium also serves as a forum to discuss issues impacting the
feed industry and explore innovative nutritional concepts which can
help the industry face the challenges and meet the ever-growing list
of customer demands.
Lecture Tours of Europe, Asia Pacific and Latin
America - to share research and technical information on a specific
regional basis. The company sponsors the International Lecture Tour
Series and world-renowned academics provide a forum to discuss the
emerging regional industry challenges and opportunities.
Agribusiness Summits
- present an opportunity where the business of agriculture and the
challenges facing it are debated by prominent agri-business strategists
and academics.
North American University Seminar Series (NAUSS) -
aims to strengthen the lines of communication between industry and
academia and to explore new opportunities by highlighting the strengths
of Alltech and the host school. Promising students interested in a
career at Alltech can make contact with the company.
